Degree program objective:
This is an education of one year, full time studies program, for students who want to be prepared for work in international business and marketing. The research in international marketing in Halmstad, deals e.g. with supply chain management, ethical values, and principles and international growing businesses, so called “Born Globals”.

The program has the following structure:

Semester 1
International Marketing Strategy (7.5 ECTS credits), Second Level
Entrepreneurship and Innovation (7.5 ECTS credits), Second Level
Frontiers of Research in International Marketing (7.5 ECTS credits), Second Level
Growth and Business Development (7.5 ECTS credits), Second Level

Semester 2
Dissertation (30 ECTS credits), Second Level

Following are the objectives of each course included in this program

International Marketing Strategy 7.5 hp, Second Level
The course is both theoretical and empirical based. The students should learn to solve complex practical and theoretical problems in the area of international marketing. Market choice, foreign market entry strategies and international marketing strategy will be dealt with. Lectures, seminars, and guest lectures from professionals within the marketing field are included in the course.

Frontiers of Research in International Marketing, 7.5 hp, Second Level
The course will provide an analysis of the field, and also present frontiers of research in the area where Halmstad University and its partners hold a strong position. The students will also be introduced to how to read and write scientific articles in international marketing. The students will be trained to carry out work, independently as well as in group, and to do oral and written presentations.

Entrepreneurship and Innovation 7.5 hp, Second Level
The course will provide knowledge about entrepreneurship and innovation in star-ups and established firms. Focus will be on

• Identifying business opportunities
• Acquiring resources
• Implementation of the business opportunity

Growth and Business Development 7.5 hp, Second Level
The course will give the students knowledge about growing firms´ situation. The students will both get different theoretical perspectives on growing firms and opportunities to deal with practical problems and opportunities in growing firms.

Dissertation 30 hp, Second Level
The dissertation is the result of applied research performed under the supervision of a member of the faculty. The dissertation, which is usually written by two students, is the final phase of the education, where the students should carry out their own independent research project.

Optional courses:
Introductory Swedish 7.5 ECTS + 7.5 ECTS
Scandinavian Culture 7.5 ECTS
Scandinavian Society 7.5 ECTS
Organization 7.5 ECTS
Culture Awareness 7.5 ECTS
Intercultural Management 7.5 ECTS
Business Information Technology 7.5 ECTS +7.5 ECTS

Eligibility:
Entrance requirement is a Bachelor's degree in Business studies or the equivalent, i.e. the equivalent of 120 Swedish credit points or 180 ECTS credit at an accredited university. The degree should include 60 Swedish credit points in Business Administration and basic knowledge in marketing Applicants must also have written and verbal command of the English language. This can be proved by grades from English education or by such tests as TOEFL (550/213) or IELTS 5.5, Halmstad University TOEFL code is 7970. (TOEFL - Test Of English as a Foreign Language.) Selection: On the basis of the qualifying education (BSc)

For further information, please visit on the following site:
http://utbildning.hh.se/utb_program_en.asp?PtKod=SAIMF08h2